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Data Mining

Turn Raw Data into Information Gold with Data Mining.
Call data, mail-order addresses, sales histories, POS data, Web transactions, even free-form text notes ... if your organization could fully harness and exploit this wealth of information, the potential would be enormous. With data mining, the possibilities are endless.

Data mining technology continues to receive rave reviews from industry experts and users alike. We include the addition of text mining capabilities that enable you to quickly determine key information contained in large document collections, as well as integrate the text-based information with structured data for an enriched data mining process.

Forward-thinking companies today are using data mining to reduce fraud, to anticipate resource demand, to increase acquisition and to curb customer attrition. And they're increasingly looking to data mining solutions that:

• Seek and retain your most profitable customers. Use demographic data and customer buying patterns to develop lifelong relationships with your customers, anticipating and fulfilling their needs.
• Segment your markets for a targeted approach. Target marketing campaigns to dramatically increase response rates, analyze data and sharpen your e-commerce strategy.
• Predict the future and identify factors to secure a desired effect. Improve production process quality by anticipating problems before they occur, forecast resource demands, increase acquisitions, and assess the risk of customer credit applications.

Now you can unleash your data's hidden potential with Business Intelligence Technology Solutions' Data Mining development and tackle business challenges with new savvy and a greater confidence in the expected outcomes. By applying data mining techniques, you can fully exploit data about customers' buying patterns and behavior and gain a greater understanding of consumer motivations.

Data Mining Defined

Data mining is the process of data selection, exploration and building models using vast data stores to uncover previously unknown patterns. What does this mean to you?

You can produce new knowledge to better inform decision makers before they act. Build a model of the real world based on data collected from a variety of sources, including corporate transactions, customer histories and demographics, even external sources such as credit bureaus. Then use this model to produce patterns in the information that can support decision making and predict new business opportunities.

New text mining capabilities enable you to apply such analyses to text-based documents. With a rich suite of text processing and analysis tools, you can uncover underlying themes or concepts contained in large document collections, group documents into topical clusters, classify documents into predefined categories and integrate text data with structured data for enriched predictive modeling endeavors.

Data Mining Reaches Across Industries and Business Functions

• Telecommunications, stock exchanges and credit card and insurance companies use data mining to detect fraud, optimize marketing campaigns, and identify the most profitable strategies.
• The medical industry uses data mining to predict the effectiveness of surgical procedures, medical tests and medications.
• Retailers use data mining to assess the effectiveness of coupons and special events, and predict which offers are most appropriate for different consumers.

The Complete Data Mining Solution

Business Intelligence Technology Solutions comprehensive data mining solutions let you to explore large quantities of data and discover relationships and patterns that lead to proactive decision making. We are available as resources to meet your organization's specific needs.